Seller Application & Approval
Application prepared with the business history, tax details and catalogue evidence Walmart's review actually looks for.
Walmart Marketplace, opened and run for you.
Approval, catalogue, buy box and Walmart Connect ads — managed as an extension of your existing catalogue, not a second business you have to staff.
50+Sellers onboarded
20×Average ROAS
75%Buy box win rate
4 weeksTo live catalogue
What we run
Walmart done properly, not copy-pasted from Amazon
The catalogue rules, content specs and ad platform are different. Porting your Amazon listings straight across is the single most common reason sellers stall here.
Catalogue & Item Feeds
Item spec sheets, GTIN and UPC handling, variant groups and bulk feeds built so items go live rather than sitting in error.
Listing Content & Search
Titles, key features, attributes and rich media written to Walmart's content scorecard, which rewards completeness differently to Amazon.
Walmart Connect Ads
Sponsored Products and Search Brand Amplifier managed on margin, with placement and keyword control reviewed weekly.
WFS & Fulfilment
Walmart Fulfilment Services enrolment, or shipping templates and delivery promises tuned to keep your on-time rate above threshold.
Buy Box & Compliance
Repricing, listing quality score, on-time delivery and cancellation rate watched so you keep the buy box and Pro Seller standing.
Less competition, but a higher bar to clear
Walmart has a fraction of Amazon's seller count, which is exactly why the margin is better. The trade-off is that approval is selective and the performance standards are enforced harder — a slipping on-time delivery rate costs you placement quickly.
We handle the application, get the catalogue live without feed errors, and then run the metrics that decide whether you keep the buy box: listing quality, delivery performance and cancellation rate.
Book a CallHow it works
From application to buy box
Four stages, with approval risk handled up front rather than discovered late.
01
Apply & Approve
Application built around your trading history and catalogue. We tell you honestly if approval looks unlikely before you spend time on it.
02
Load Catalogue
Item feeds, attributes, variants and imagery uploaded to spec, with errors cleared so items actually publish.
03
Win The Buy Box
Pricing, delivery promise and content score tuned until you hold the buy box on your core items.
04
Scale
WFS enrolment where it pays, Walmart Connect budget on the items with margin headroom, catalogue widened.
What's included
What a Walmart engagement covers
Every engagement covers the whole list. Nothing is billed as an extra later.
Marketplace application preparation and submission
Tax and business verification documentation
Full item catalogue build and bulk feed setup
GTIN, UPC and variant group configuration
Listing content written to the content scorecard
Rich media and image spec compliance
Shipping templates and delivery promise setup
Walmart Fulfilment Services enrolment where suitable
Sponsored Products and Search Brand Amplifier
Repricing strategy and buy box monitoring
On-time delivery and cancellation rate tracking
Monthly reporting on ROAS and contribution margin
FAQ
Questions we get asked
If yours is not here, ask us on a call and you will get a straight answer.
What does Walmart require for approval?
Generally a registered business with a tax ID, a verifiable trading history on another marketplace or your own store, catalogue data that meets their spec, and a fulfilment method that can hold their delivery standards. We assess your position honestly before submitting.
Do I need a US company?
Walmart Marketplace has historically been stricter than Amazon about US business presence. We handle LLC registration, EIN and the business bank account as part of the same engagement if you do not already have them.
How is Walmart different from Amazon in practice?
Far fewer sellers competing on the same items, which usually means better margin per sale and cheaper ads. In return the catalogue specifications are stricter, content completeness affects search visibility more directly, and delivery performance is enforced harder.
What is WFS and should I use it?
Walmart Fulfilment Services is their equivalent of FBA — they store, pick, pack and handle returns. It usually improves conversion through faster delivery badges, but the fees only make sense above certain turnover and margin levels. We model it against your numbers first.
Can I run Walmart and Amazon from one catalogue?
Yes, and you should. We keep one source catalogue and map it to each channel's spec, so pricing, stock and content stay consistent instead of drifting apart across platforms.
Walmart, Walmart Marketplace, Walmart Connect and WFS are trademarks of Walmart Apollo, LLC. NexaCorez is an independent service provider and is not affiliated with, endorsed by, or sponsored by Walmart.
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