Merchant Center Setup
Account created, domain verified and website claimed, with business details, shipping rates and tax settings configured to match how you actually ship.
Your catalogue, live across Google Shopping.
Merchant Center setup, a feed that actually passes review, free listings switched on, and Performance Max running on top — not the other way round.
50+Feeds built
30×Average ROAS
30%Disapprovals cleared
28 daysTo approved feed
What we run
Feed first. Everything else follows.
Google decides which searches your products appear for by reading your feed, not by keywords you pick. Get the feed wrong and no amount of budget fixes it.
Product Feed Build
Your catalogue mapped to Google's product spec — GTIN, MPN, brand, condition, availability and pricing — with supplemental feeds where the source data falls short.
Free Listings
Organic Shopping surfaces enabled and monitored, so your products earn impressions on the Shopping tab before you spend anything on ads.
Performance Max & Shopping
Campaigns structured around margin, with asset groups and listing groups segmented properly instead of one budget covering the whole catalogue.
Feed Optimisation
Titles rebuilt to match real search language, product types set deliberately, and custom labels added so you can bid differently on your best margin lines.
Policy & Disapprovals
Item disapprovals, misrepresentation flags and account suspensions diagnosed and appealed, with the underlying feed or site issue actually fixed.
Most Shopping accounts fail in the feed, not the ad account
There are no keywords in Shopping. Google reads your product title, type, attributes and landing page, then decides which queries you match. A title written for your own website almost never matches how people search on Google.
So we rebuild the feed to Google's spec, clear every disapproval, turn on free listings to see what earns impressions organically, and only then put Performance Max budget behind the products that already convert.
Book a CallHow it works
From no account to profitable Shopping
Four stages. Nothing gets ad budget until the feed is clean.
01
Verify & Claim
Merchant Center opened, domain verified, website claimed, and shipping and tax settings matched to your real fulfilment.
02
Build The Feed
Catalogue mapped to spec, GTINs resolved or exempted, attributes filled, and every disapproval cleared before launch.
03
Free Listings On
Organic Shopping surfaces enabled. You find out what earns impressions without spending, and the data informs the ad structure.
04
Scale With Ads
Performance Max and Standard Shopping segmented by custom label, budget weighted toward the products with margin headroom.
What's included
What a Google Merchant engagement covers
Every engagement covers the whole list. Nothing is billed as an extra later.
Merchant Center account creation and verification
Domain verification and website claim
Shipping rates, delivery times and tax configuration
Full product feed build to Google's spec
GTIN, MPN and brand resolution or exemption filing
Supplemental feeds for missing or overridden data
Automated feed scheduling and error monitoring
Free listings enabled and tracked
Performance Max and Standard Shopping campaigns
Custom labels for margin-based bid segmentation
Conversion tracking and Analytics linking
Disapproval, misrepresentation and suspension appeals
FAQ
Questions we get asked
If yours is not here, ask us on a call and you will get a straight answer.
Do I have to pay to appear on Google Shopping?
No. Free listings put your products on the Shopping tab at no cost, and for many catalogues that is where we start. Ads buy you the prominent placements above organic results, but a clean feed earns visibility either way.
What if my products do not have GTINs?
It depends why. Custom-made, handmade or genuinely unbranded products can be filed for a GTIN exemption, which we handle. Private label products usually should have GTINs, and we will help you source them — running without one where Google expects one limits your reach significantly.
Why do my products keep getting disapproved?
Most often mismatched pricing or availability between the feed and the landing page, missing required attributes, or a site policy issue like unclear returns and contact details. We diagnose the actual cause rather than just resubmitting, then fix it at the source.
Performance Max or Standard Shopping?
Performance Max reaches more surfaces and usually performs better at volume, but it gives you less visibility and control. Standard Shopping is more transparent and easier to steer. Which fits depends on your catalogue size and how much control you want, and running both is often correct.
Does my store have to be on a particular platform?
No. Shopify, WooCommerce, Wix and custom builds all work. The platform only affects how the feed is generated — via a native app, a plugin, or a scheduled file we maintain for you.
Google, Google Merchant Center, Google Shopping and Performance Max are trademarks of Google LLC. NexaCorez is an independent service provider and is not affiliated with, endorsed by, or sponsored by Google.
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