Google Ads
Search, Shopping, Performance Max and YouTube. Structured around intent and margin, with search terms harvested weekly rather than left on autopilot.
Paid search, paid social, marketplace ads and SEO run as one budget by one team — measured on contribution margin, not on the ROAS each platform reports about itself.

What we run
Run separately, channels compete for credit and budget drifts to whichever reports best. Run together, they compound.
Search, Shopping, Performance Max and YouTube. Structured around intent and margin, with search terms harvested weekly rather than left on autopilot.
Facebook and Instagram across prospecting and retargeting, with the Conversions API set up properly so you are not bidding on half the data.
Short-form paid social where creative is the targeting. Built on the content that already performs organically instead of assets made in isolation.
Amazon PPC and Walmart Connect managed against ACOS and true contribution, not just the platform dashboard number.
Technical fixes, content built around commercial intent, and internal linking — demand you own rather than rent by the click.
GA4, server-side tagging and platform conversion APIs configured first, because every decision after that depends on the numbers being real.
Every ad platform counts the conversions it can plausibly claim. Add Meta, Google and TikTok together and you will often find more attributed revenue than actually landed in your bank — because all three took credit for the same sale.
So we measure blended: total spend against total revenue, then against contribution margin after cost of goods, platform fees and shipping. That single number decides where budget goes next month, and it is usually not where the dashboards suggest.
Book a CallHow it works
Measurement first. Nothing scales on numbers you cannot trust.
Existing accounts audited and tracking rebuilt — GA4, server-side events, conversion APIs — before a single budget change is made.
Campaigns rebuilt around margin tiers rather than product categories, with clean naming so the reporting means something.
A fixed weekly cadence of creative and audience tests, with one variable at a time so results are actually attributable.
Budget moved toward what earns contribution, cut from what does not. Reviewed weekly, reported monthly.
What's included
Every engagement covers the whole list. Nothing is billed as an extra later.
FAQ
If yours is not here, ask us on a call and you will get a straight answer.
Enough that the data means something. Below a certain daily spend, tests take so long to reach significance that you are paying for management without learning anything. We will tell you at the audit whether your budget supports the channels you are considering, and if it does not, which single channel to concentrate it on instead.
Usually whichever is closest to existing demand. If people are already searching for your product, Google or marketplace ads convert fastest. If nobody knows the category exists, paid social has to create the demand first, which costs more and takes longer. We recommend based on your category, not on what we prefer to run.
Tracking and restructuring take the first few weeks. Meaningful signal on what is working usually needs a full purchase cycle plus a testing round on top. Anyone promising profitable scale in the first fortnight is either lucky or counting attributed revenue rather than banked revenue.
Different jobs. Ads buy traffic today and stop the moment you stop paying. SEO builds an asset that compounds but takes months to return anything. Most businesses need ads for cash flow now and SEO so that in a year they are not renting every visitor. The split depends on your runway.
No. What we do ask for is enough time to be judged fairly — rebuilding tracking and campaign structure in month one and being assessed on month one results is not a useful test for either of us.
Google Ads, Meta, Facebook, Instagram, TikTok, Snapchat, Amazon and Walmart Connect are trademarks of their respective owners. NexaCorez is an independent service provider and is not affiliated with, endorsed by, or sponsored by any of them.
Send us access to your ad accounts and we will tell you what the blended numbers actually say, before you commit to anything.
If your tracking is broken, that is the first thing we will find — and the first thing worth fixing.